Originating as a quirky, viral dance platform where Charli D’Amelio popularized the Renegade in 2019, TikTok’s content has significantly evolved since then.
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In an era dominated by rapid technological change and globalization, businesses have found a lucrative avenue through nostalgia. From the revival of classic video games to brands tapping into consumers' deep emotional connections with their pasts, nostalgia is no longer just a feeling – it is a business strategy.
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Within weeks of introducing NIL—or name, image and likeness—into college athletics in the summer of 2021, companies began swarming the top athletes with endorsements.Within months, athletes started pulling in 5-figure deals—a number that has snowballed since.
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Women trail men when it comes to financial literacy and confidence. According to a report from Merrill Lynch, 61% of women prefer to discuss their own death over money.
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Another year, another new water bottle trend, but this one is a bit different. By now, everyone at least knows of the Stanley cup. The metal brightly colored water bottle with a handle, a straw, and sometimes charms has graced the hands of many youth and adults across the nation.
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Consulting. Investment Banking. Private Equity. The culture at Wharton often makes it appear as if these are the only possible career paths for business students to pursue. We live in a community where financial jargon is used as part of everyday language ,our peers regularly discuss going to superdays, and submitting weekly for the top consulting and IB firms is the norm.
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The “Great wealth transfer” is looming just around the corner! The great wealth transfer refers to the concept of boomers or older generations passing on their wealth to the younger generations. It is expected that by 2045, $84 trillion in wealth will be transferred across the generations. A lot of the wealth will be transferred to women as the gender gap within workspaces reduces. How will this impact our future?
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Have you ever been afraid to raise your hand? Are you scared to tell your male boss something at an internship? Or even advocate for yourself? Most women have been in that position. Due to their long-lasting history and societal limitations, women are quoted to be “frail,” “hesitant,” and sometimes even “inferior.” Because of this, women follow a long tradition of not wanting to be bothersome, which inhibits our empowerment.
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Formula 1, the pinnacle of motorsport, delivers around 20 races worldwide each year. Fans around the world gather to watch in their free time; in a world full of turmoil, wholesome fun built on the concept of fair play makes competitive sports an appealing source of entertainment. However, there exists a darker, more insidious phenomenon that often goes unnoticed - sportwashing.
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Yes, it could happen this time. After a failed attempt by Trump in 2020, TikTok could be banned in the U.S after a bipartisan bill passed in the House on March 13th. While many are concerned with the precedent the ban would set and the immediate impact of ‘not being able to scroll on their FYP,’ it’s also important to note the economical impact of a ban of the social media giant.
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In a world ridden with social dilemmas, people have been utilizing various tools to drive social change, one of which is market power.
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From the catwalks of Paris to the storefronts of Fifth Avenue, the extravagant world of luxury fashion is renowned and revered. Whether it be Chanel, Louis Vuitton, or Dior, consumers worldwide buy from these esteemed brands. However, the world of luxury fashion is more than merely glamour and style — it’s a finely tuned economic ecosystem that drives each brand’s allure, exclusivity, and profitability.
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As your Instagram feed gets showered with pictures from the DR, Costa Rica, Mexico, and many other warm vacation spots, the question of how this money invested in spring break affects the global economy might come to mind.
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In today's social-media-connected world, platforms like TikTok and Instagram greatly influence consumer behavior. Therefore, capitalizing on the power of influencers has become a marketing strategy many companies, particularly those selling new and lesser-known products, use. The idea of influencer marketing has revolutionized the way businesses market their brands, with endorsements from popular figures driving significant sales and brand recognition.
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Beneath surface-level statistics like GDP declines and rising unemployment rates during economic downturns lies a nuanced, often overlooked narrative – the “ She-Cession.” The “She-Cession” sheds light on the disproportionate impact that recessions have on women, an issue that has been exacerbated by the COVID-19 pandemic.
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With the upcoming 2024 presidential election, it is imperative that Americans reevaluate their priorities before checking that box. But there are two factors– ‘the fundamentals — important to all citizens, regardless of partisanship: incumbency approval and economic perception.
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Beneath surface-level statistics like GDP declines and rising unemployment rates during economic downturns lies a nuanced, often overlooked narrative – the “ She-Cession.” The “She-Cession” sheds light on the disproportionate impact that recessions have on women, an issue that has been exacerbated by the COVID-19 pandemic.
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ESG is a common term that has risen in the financial world. Standing for Environmental, Social, and Governance is a non-financial indicator that evaluates a company's commitment to environmental sustainability, social responsibility, and strong governance practices. So, many equate ESG to financial activism and sustainability. But some question: does it really?
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