From Renegade to Revenue: How Female Business Influencers Are Redefining Success on TikTok
Written by Maggie Goldman (‘28); edited by Anna Moehn (‘26)
Originating as a quirky, viral dance platform where Charli D’Amelio popularized the Renegade in 2019, TikTok’s content has significantly evolved since then. TikTok initially rebranded from Musical.ly in 2018, transforming into an influential social, political, and cultural outlet. Now, with over 1.2 billion active monthly users, it’s a go-to platform for Gen Z, who even prefer it to Google for information searches. Therefore, this impressionable demographic of users immensely idolizes and learns from some of the most insightful creators out there. Business women, taking advantage of this powerful platform, showcase their expertise, build their personal brands, and connect with receptive audiences. Here’s a glance at some of TikTok’s top female business influencers who are educating and inspiring the masses:
Hanna Goefft: @hannagetshired — 284.5K followers
Breaking into the world of career advice with a fresh, relatable approach, Hanna Goefft, known as “Hanna Gets Hired,” has rapidly become a go-to source for job seekers. She currently works as a B2C Integrated Marketing Strategist at Hired, a recruiting software company. Since launching her TikTok channel in 2022, she’s leveraged her diverse experience as a recruiter, hiring manager, and job-seeker to build a following of over 200,000 in less than a year. She now leverages her professional experience in recruiting and marketing to provide valuable insights to the public and helps mentor younger audiences looking to enter the business sector. Ultimately, she represents a new wave of business influencers on TikTok, combining professional expertise with relatable content to help others navigate their careers and professional development.
Mary-Anne Da’Marzo: @maryannedamarzo — 178.5K followers
Known as “Your Marketing Mentor” on TikTok, Mary-Anne Da’Marzo has taken social media by storm by providing users with digital marketing solutions. Proudly standing as CEO of Firebelly Media, a digital marketing agency, she translates this expertise to viewers, aiming to assist small to medium-sized businesses navigate audience growth and retention. Da’Marzo champions TikTok’s 60-second video format, using humor and concise explanations to make marketing concepts accessible to novice viewers. Her bold British flair bursts through every piece of content, sparking a fun, energetic connection with her marketing audience.
Michela Allocca: @breakyourbudget — 851.6K followers
From crunching numbers in the corporate world to cracking the code on financial freedom, Michela Allocca is your go-to for all things money! As a former corporate financial analyst, she educates viewers about investing advice, saving tips, budgeting strategies, and career development. She maintains a spotlight series, “College to Corporate,” tapping into younger audiences and guiding them to the road to financial success. When it comes to financial trends, she’s all about “underconsumption,” a minimalist approach she champions as a game-changer for young people navigating today’s economic landscape. Financial success, meet your new hype woman!
As TikTok continues to evolve, it becomes clear that this platform is no longer about lip-sync battles or viral dances — it’s a breeding ground for business-savvy women to share their expertise, inspire the next generation, and redefine what it means to be a leader in the digital age. So, whether you’re looking to boost your career, sharpen your marketing skills, or master your finances, TikTok’s female business leaders are here to guide you along the way: with one short video at a time!